Last semester, I did some PR volunteer work for a local non-profit in Chattanooga, Partnership for Families, Children and Adults, which focuses on empowering various communities. I wrote them a press release, designed an infographic and a media kit, and wrote a speech based off their website information among other things.
Throughout the semester, I wrote six different blog posts featuring PR tips, advice, insights and reflections. (The posts were unrelated to my work for the non-profit.)
My press release was to promote one of Partnership's April Awareness events, the Artful Meditation at Hunter's Museum. It was sent out to feature writers at the Times Free Press and NOOGAtoday who have previously written related stories.
My speech script is focused on inviting Chattanooga to take part in April Awareness Month events. It’s designed for Partnership’s directors to read during a conference or luncheon when promoting the campaign. The speech is meant to be compelling, persuasive and call the audience to action. (Length: 5-6 minutes).
The graphic was designed to provide statistical evidence as to why recognizing Sexual Assault Awareness Month is important, what the available resources are, and what we can do to help. It’s on-brand and reusable.
The media kit design is meant to be simple, sleek, and easily edited. Right now, under the press tab on Partnership's website, there's just various links to several different press releases. This new media kit consolidates their information, is on brand, and clearly relays their message and their services.
I aimed to create a cleaner, visually stronger version of the previous "Start by Believing" ad. Instead of cramming tons of copy into this one, I'm just directing viewers to Partnership's website for more info. Although it’s less wordy, it keeps the message strong. Meant to be printed in university publications and local magazines like City Scope.